Rethinking progress - the circular economy

The Circular Economy : 

Life has existed for billions of years and will exist for many more.
In Mundo Vivo there is no place to deposit trash! Instead, materials flow.... One species' waste is another species' food, and energy is provided by the Sun. Things grow, die, and nutrients return to the soil safely. And everything works!

But we humans have adopted a very linear method: we take natural resources, build them and then throw things away. A new phone comes out and we throw away the old one. Our washing machine gets old and we buy a new one. Every time we do this, we are consuming finite resources and producing toxic waste. It simply won't work in the long run! So what to do?

If we accept that the cyclical model of life works, can we change our way of life to operate a circular economy?

This starts with a biological cycle... how can our waste build capital instead of reducing it? By rethinking and redesigning products, components and the packaging they come in we can create safe products that will help grow new things.

Ok.... but what about washing machines, cell phones, refrigerators,...? then we will be talking about a new way of rethinking things....a way of recovering metals, polymers and other materials while maintaining their quality, ensuring their usefulness after the expected useful life of each product.

What if today's things became tomorrow's resources? It makes sense from a business point of view!

Instead of the "throw it away and buy another" culture, we would adopt a "return and renew" strategy, with products designed to be dismantled and rebuilt as new.

One solution could be to rethink the way we view ownership of things. What if we never truly owned our technologies? What if we simply bought a license from the manufacturers?

Now, what if we could combine the biological cycle with the technological cycle, designing products to be returned to their manufacturers so that their technical materials are reused to build new products and their biological materials are used to increase agricultural value, and then these products are transported using renewable energy? Now we would have a model that would build long-term prosperity!

The good news is that there are already companies adopting this operating model!

The circular economy is not about a manufacturer changing the cycle of a specific product, but rather about all the companies that make up an economy and its infrastructure coming together for this purpose.

This is all about energy! With rethinking the very "operating system" in which we live.

We have a fantastic opportunity to create new perspectives and new horizons. Instead of getting stuck in the frustrations of the present, with creativity and innovation, we can truly rethink and redesign our future.

Video published by www.ellenmacarthurfoundation.org

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TO Digiplanet is the new brand presented by Digiconta.

From our commitment to promoting a more responsible consumption the platform Digiplanet is born, offering you a set of Reconditioned, top-of-the-line, high-performance, low-price equipment, which allow you to perform your tasks professional, academic or leisure, with the same quality that you would find in similar equipment, in new condition and purchased from a traditional retailer. 

TO Digiplanet counts on the high technical experience, highly specialized from Digiconta that, since 1976, operates in the technological solutions market, working to demanding institutions, in particular the most important ones banks nationals. 

TO experience and the technical rigor, accumulated over more than 40 years of activity, make Digiconta the natural institution and more prepared to provide you with a safe choice and a diversified offer on refurbished computers with guarantee, which you can now find on the new DIgiplanet platform