Rethinking progress - the circular economy

The Circular Economy: 

Life has existed for billions of years and will exist for many more.
In the Living World, there is no place to dump waste! Instead, materials flow.... The waste of one species is the food of another, and energy is provided by the Sun. Things grow, die, and nutrients safely return to the soil. And everything works!

But we, Humans, have adopted a very linear method: we take natural resources, build, and then throw things away. A new phone is released and we throw the previous one away. Our washing machine gets old and we buy a new one. Every time we do this, we are consuming finite resources and producing toxic waste. Plain and simply, it won't work in the long run! So what to do?

If we accept that the cyclical model of life works, can we change our way of life so that we, too, operate a circular economy?

It starts with a biological cycle... how can our waste build capital instead of reducing it? By rethinking and redesigning products, components, and the packaging they come in, we can create safe products that will help grow new things.

Ok.... but what about washing machines, mobile phones, refrigerators, ...? there we will be talking about a new way of rethinking things.... a way to recover metals, polymers, and other materials while maintaining their quality, ensuring their usefulness after the expected lifespan of each product.

What if today's things became tomorrow's resources? It makes sense, from a business point of view!

Instead of the "throw away and buy another" culture, we would adopt a "return and renew" strategy, with products designed to be disassembled and rebuilt as new.

One solution could be to rethink the way we view ownership of things. What if we were never the true owners of our technologies? What if we simply bought a license from the manufacturers?

Now, what if we could combine the biological cycle with the technological cycle, designing products to be returned to their manufacturers so that their technical materials could be reused to build new products and their biological materials used to increase agricultural value, with these products then transported using renewable energy? Here we would have a model that would build prosperity in the long term!

The good news is that there are already companies adopting this operating model!

The circular economy does not refer to a manufacturer changing the cycle of a specific product, but rather that all companies forming an economy and its infrastructure come together with this purpose.

It's all about energy! About rethinking the very "operating system" we live in.

We have a fantastic opportunity to create new perspectives and new horizons. Instead of being stuck in the frustrations of the present, with creativity and innovation, we can truly rethink and redesign our future.

Video published by www.ellenmacarthurfoundation.org

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THE Digiplanet is the new brand presented by Digiconta.

From our commitment to promote a more responsible consumption the platform Digiplanet is born, presenting you with a set of refurbished equipment, top of the range, high performance and low price, which allow you to perform your tasks professional, academic or leisure, with the same quality that you would find in a similar device, in new condition and purchased from a traditional dealer. 

THE Digiplanet counts on the high technical expertise, highly specialized from Digiconta that, since 1976, operates in the technological solutions market, working for demanding institutions, in particular the most important ones banks nationals. 

THE experience and the technical rigor, accumulated over more than 40 years of activity, make Digiconta the natural institution and more prepared to provide you with a safe choice and a diverse offer in refurbished computers with guarantee, which can now be found on the new DIgiplanet platform